I managed the Social Media Presence of Leryhago. I created content, and captions managed campaigns and created strategies for running the brand’s social media pages. I focused mostly on Instagram. Click on “View’ to see the result of a Lead Generation Campaign managed for the brand
Using the 5Cs analysis, Dream Buyers framework, and Pirate metrics, I conducted a growth experiment to identify the challenges faced by a product and propose solutions to optimize growth. The findings revealed actionable insights, allowing for the mitigation of weaknesses and threats, leveraging strengths and opportunities, and ultimately achieving sustainable growth and enhancing the product’s competitive advantage.